2020 Vision Trends to Define the Next Decade presented by Microsoft Advertising: Zebras Eat Unicorns



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The Microsoft Brand Studio works at the intersection of culture, marketing, media, technology and economics to understand what motivates people and how brands can best tap into understanding behavior.

Our video square table is hosted by Geoffrey Colon and Aya Kikimova who conducted the research in the report and welcomed guests Jamie Gutfreund, Lizzie Widhelm and Lucie Greene to the program to dive into the five trends they’ve identified for the next decade:

1. Culture: Private Social Trust
2. Marketing: Blocked You
3. Media: Mashups and Mutations
4. Technology: The Victory of Defaults
5. Economics: Zebras Eat Unicorns

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