5 Trends That Will Shape the Mobile Advertising Landscape in 2019



1. The world is turning to VR and AR, and advertisers quickly adopt these technologies to build personal connection with their audiences
2. Given the unparalleled rise in popularity of Stories across Snapchat, Instagram, and Facebook, marketers put more and more budget to this format
3. AI-powered solutions and machine learning continue penetrating the market, which plays a critical role in building more sophisticated personalization strategies
4. Video content is still the king, and it’s evolving at a rapid pace, pushing companies to be more creative and agile
5. Stronger data privacy regulations massively impact the way advertisers collect and use data, but also raise the bar for ad quality

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