With the increase in digital touch points between consumers and brands across social, mobile and online platforms, optimization in targeting and personalization have become critical for advertisers to achieve their goals. Some of the key challenges currently facing the advertising space include attribution of ad conversions, unified metrics for views across platforms, and brand safety. Meanwhile advertisers are pushing for more forms of advertising (e.g. within messengers), and more data collection and analysis about the audience. This panel highlights the latest challenges that advertisers face within today’s online landscape and how technologies can help resolve them, as well as the best practices in attribution and the opportunities that new forms of advertising are opening up for brands.
Moderator: Iqbal Al Haddad, Vice President of IAA
Nader Bitar, Senior Director at MenaMarketPlace
Ziad Azzam, Sales Director at DMS
Nael Halabi, Executive Vice President – Kuwait of Publicis Media