Advertising Strategies and Trends for 2015 | Itay ROKNI

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Delivered at Casual Connect Europe 2015

The mobile industry is moving faster than ever. The industry is expanding, changing and evolving into a new era. Building a long lasting business is a challenge and monetization is the main issue. During this session, I’ll share with you our team’s insights on a variety of subjects, including:
· Utilizing and maximizing value while keeping user experience intact
· Building and maintaining sustainable mobile business in 2015
· App performance optimization
· Combining different business models