Big Trends in Digital and Cross-Platform Advertising

In this interview, Lyle Schwartz and Steve Hasker will discuss how digital advertising affected this year’s upfronts, the outlook for cross-platform advertising, and how Group M is applying digital campaign measurement tools with its advertiser clients.
Lyle Schwartz — Managing Partner- Implementation and Marketplace Analysis, GroupM
Steve Hasker — President, Media Products and Advertiser Solutions, Nielsen