Bill Wise, CEO, Mediaocean, at Advertising Week 2014

In this interview from Advertising Week 2014, Mediaocean’s CEO Bill Wise talks about how programmatic is all about efficiency and storytelling, and not just about RTB and ad exchanges. Hear what he has to say about programmatic and the trends in advertising he’s most excited about in this video.

Check out his interview now and visit our blog for more thought leadership at