Future of Advertising | Trends, Challenges and Opportunities for Telecom and the Mobile Industry

Roslyn Layton of Strand Consult and Jeff Cole from the Center of the Digital Future discuss advertising. Increasingly advertising will fund digital content in the future, with the exception of financial news. In general American consumers are willing to pay about $190-$250 dollars/month for mobile, TV and broadband related servicest. More targeted advertising is inevitable, but the model can be improved with better disclosure for consumers, realistic privacy statement, tough penalties for violations, easy opt outs, and compensation for consumers.