Location-based marketing experts share key trends, insights and predictions for location-based marketing and advertising in 2020.
The discussion covers location privacy, location data quality, use cases, consumer attitudes toward location sharing and more. The panel of location data experts includes:
– Yory Wurmser, Principal Analyst for Location Intelligence and Mobile, eMarketer
– Asif Khan, Founder & President, Location Based Marketing Association
– Trevor Hamilton, Vice President Measurement and Targeting, Kochava
– Andy Schrader, Chief Product Officer, Reveal Mobile