Metrics & Supporting Market Trends of Mobile Video Ads | Tal Shoham

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Delivered at Casual Connect Tel Aviv 2015.

The pervasiveness of mobile video among consumers and brand advertisers alike have publishers at the edge of their seats. In this session, we will discuss why video has become the ad format of choice for app developers, as well as the emerging market trends that support its growth. The talk will outline key benefits and metrics behind video monetization and how developers can leverage this growing format to maximize ad revenue.