Mobile Phone Advertising Trends

NEW YORK ( — Ad Age digital editor Abbey Klaassen hosts a roundtable on mobile marketing with Eric Bader of Brand in Hand, Cynthia McIntyre of, Richard Ting of R/GA and Maria Mandel of Ogilvy. One point all agree on is that many marketers don’t yet understand that successful mobile phone advertising is about providing some sort of authentic service or entertainment to consumers.