Mobile Steering Group Viewpoint: Mobile Trends 2018



Listen to some of the advertising industry’s top mobile experts answer questions on mobile trends in 2018.

We ask some members:
– Mobile has continued to accelerate in growth. Do you see this continuing in 2018?
– What new exciting mobile technologies do you see taking the limelight in 2018?
– Do you think some aspects of mobile have been lost in the ‘hype cycle’?
– What impact do you think technology such as AI and the Internet of Things will have on mobile in 2018?
– What advice do you have for brands and advertisers with regards to mobile for 2018?

Featured experts:
Joy Dean, Director of Partnerships and Platform Sales, Widespace
James Davies, Head of Sales & Trading, GroundTruth
Chris Sheldon, Client Success Director, Somo

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