Outdoor advertising trends



For questions or assistance, contact your HP Large Format Media Specialist at 888-893-4668, or email info@HPLFMedia.com.

In an age of ever increasing digital media overload, outdoor advertising is more relevant and powerful than ever, working seven days a week, twenty-four hours a day. Seen by everyone who leaves their home, in locations where it has a captive audience, outdoor advertising is one of the fastest-growing advertising media around. Some of the trends of outdoor advertising include environmentally friendly techniques, vehicle advertising and customized displays that change often and integrate with digital and social marketing.

HP has large format print media that is suitable for billboards, vehicle and fleet graphics, backlit displays for transit and airports, window retail signage, hanging banners and innovative printed fabric, wall murals and more. The sky’s the limit. HP outdoor media can cover almost any outdoor surface. Every industry, non-profit and government agency can benefit from some type of outdoor advertising giving your customers unlimited marketing opportunities.

A few of the many HP products from the Sign & Display portfolio include:

HP Premium Removable Vinyl—long-lasting, water-resistant prints at an economical price, while meeting environmental objectives with this REACH compliant vinyl.

HP Air Release Adhesive Gloss Cast Vinyl—ideal for high-impact, long-term applications on curved and flat surfaces, like vehicle wraps.

HP Backlit Polyester Film—creates high-impact images that stand out when backlit.

HP HDPE Reinforced Banner—compelling alternative to PVC scrim and ideal solution for retail signs and street pole banners.

HP White Satin Poster Paper—produces water-resistant prints that are perfect for billboard applications.

Share with your customers some of the many windows of opportunity there are in selling the great outdoors with HP Sign and Display products.

For questions or assistance, contact your HP Large Format Media Specialist at 888-893-4668, or email info@HPLFMedia.com.

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