Radio advertising trends, like all trends, have fluctuated over the years. For almost 100 years, radio has been a big player in the advertising industry. It has a broad-spectrum application across many markets and target groups and is more cost-effective compared to other media forms. This means that radio advertising continues to be a pathway that many small, medium and large businesses choose when selling their product or brand. Start your own creative project here:
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00:04 Radio Advertising Trends Listen Up
00:25 Recent trends in radio advertising
00:52 Radio advertising vs. digital audio advertising?
01:13 Perspective trends from the industry on radio advertising
01:35 The Future