SA Online Trends, Challenges and Opportunities

In the US online video ad spending can be expected to double its share of the digital advertising market from 7.9% in 2012 to 15% in 2016, according to data from eMarketer. This year alone, online video ad spending in the US will increase by 55%. On Tech @ Work we discuss South Africa’s online video trends, challenges and opportunities with Diane Charton, Managing Director at Acceleration Media.