Seven New Trends In Digital Book Advertising for Authors: Mark Dawson



There’s more to digital advertising than Facebook ads. In this candid interview, bestselling Author Mark Dawson (The Self-Publishing Formula) discusses the latest trends in paid ads for authors with seven actionable tips you can put in place, right now.

This broadcast is part of Frankfurt Book Fair 2017 Indie Author Fringe, an online author conference that showcases the best self-publishing advice and education for authors across the world — harnessing the global reach of the Alliance of Independent Authors’ network. Our self-publishing conference features well-known indie authors and advisors, for 24 sessions over 24-hours, in a one-day extravaganza of self-publishing expertise.

Over the course of the year, we take authors across all stages of the author-publishing journey: writing, editorial, design, production, distribution, sales, marketing, rights licensing, money matters and living the indie author life. 

And thanks to the generosity of our speakers and sponsors, it’s all free.

For more information about this Fringe broadcast and it’s presenter, visit our Self-Publishing Advice Center.

Our fringe events are held to coincide with London Book Fair, BookExpo, and Frankfurt Book Fair. To find out when our next Indie Author Fringe event is, visit our event home page:

To find out more about the Alliance of Independent Authors:

Author Bio:

Mark Dawson was born in Lowestoft, in the UK, and is currently writing two series.

The John Milton books involve a disgruntled British assassin who is trying – without much success – to put his past behind him. The first full length novel in the series, The Cleaner, sees Milton struggle to adapt to life amongst the gangs of East London during the riots of the summer of 2012. The Cleaner, and the other books in the series, have all been best-sellers in their categories at Amazon and Barnes and Noble.

The Soho Noir books, beginning with The Black Mile and continuing with The Imposter, follow the glitz and glamour of criminal life in London’s West End from the 1940s to the present day. Think of The Sopranos set in Soho and you’ll be on the right track. This series, too, has been downloaded tens of thousands of times.

Mark lives in Wiltshire with his wife and two young children, plus a dog and two cats.

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