The Travel Media Market – Global Advertising Trends and how to focus on Responsible Tourism



What are the trends and developments of the Travel Industry’s advertising budgets and go-to-market messages for the biggest internationally traveling and traveled-to countries? We will share insights derived from our quantitative and qualitative data.

The focus will then go to sustainability and adaptions towards Responsible Tourism Advertising: An earlier Nielsen study investigated that consumer brands that demonstrate commitment to sustainability outperform those that don´t. Using ‘big data’ as well as individual case studies we will provide insights into how sustainability is represented in other branches above-the-line advertising and to which extent the travel industry can take into consideration when shifting its marketing focus on ‘Responsible Tourism’.

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