Upcoming Advertising Strategies and Trends for 2015 | Yinon HORWITZ

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Delivered at Casual Connect Eastern Europe, November 2014

The mobile industry is moving faster than ever. The industry is expanding, changing and evolving into a new era. Building a long lasting business is a challenge and monetization is the main issue. During this session, I’ll share with you our team’s insights on a variety of subjects, including:
• Utilizing and maximizing value while keeping user experience intact.
• Building and maintaining a sustainable mobile business in 2015.
• App performance optimization.
• Combining different business models.